The news that Apple and Facebook will pay for the cost of egg freezing for their female employees makes me shudder. Despite claiming that they wish to ’empower women…to do the best work of their lives as they care for loved ones and raise their families’ I believe that enabling women to delay child bearing is extremely risky. The issue for me is that it adds to the illusion that egg freezing creates some sort of guarantee that having a baby can be postponed and planned. Of course many women wish to prioritise their careers ahead of stating a family, and that is a choice women are entitled to. But to perpetuate the myth that women can focus on their careers until 40 and then use their frozen eggs is dangerously naive. Based on my experiences, the journey to motherhood can be unpredictable, cruel and lengthly. There are no certainties. Ladies need to be realistic that having a baby using frozen eggs is extremely unlikely. It has a success rate of only 20 percent—and that’s if you’re able to freeze enough viable eggs, which many women can’t do. Instead of offering egg freezing, which is a PR exercise ludicrously praised as forward-thinking empowerment, they should try to be innovative in their attitudes towards on-site creches, flexible work hours for new parents, extended parental leave and a more balanced culture.